Read 'n' Seed 4: Third Quarter of Book "Obesity, Buniness and Public Policy"

Welcome back to another post of Read n Sead!!!!!!!!!!!!!!!

This time around I read 82 pages and covered sections 3 and 4. Section 3 focused on Obesity and Business while Section 4 focused on Obesity and the Government.

Section 3: I touched a little on this segment with my last report but I thought it would be a good idea to somewhat refresh the memory again because section focuses on alot of the same points I covered last time. The start of section 3 brings up the current interests of businesses and what consumers are easier to advertise to and what consumers are more susceptible to there advertisements. To make things a little more sound., last report I had mentioned that food marketers are going to market the food regardless if its healthy or not. Which bring me to my next point that is brought up in this section. Self regulation...the reason the book brings this up and I also have to agree that people are responsible for there choices they make. The book talks about that people are in charge of the decisions they make and yet even though the market may target the less fortunate and people with more needs but in the end it is there choice to whether or not they eat the right foods or not. This section also brings up The Self Regulation Framework, which is a table to measure out the mixed messages in the marketing for food and relating it obesity. The two different modes are prevention and promotion. Promotion in this framework is linked to hot while prevention is linked to cold/thin. The framework is basically listeing off things that relate to overeating and habits that go along with over eating and obesity while prevention is related to thinness and things such as restrain and control to control your weight. The rest of the section talks about different weight loss methods and prices and things that people need to consider if they are going to go through with surgeries.

Section 4:

This section focuses on obesity and the government. The beginning of this talks about the infrastructure of society on obesity. Obesity has made its mark on society and its been established here in the US. According to the book the infrastructure that the authors are talking about that has caused our nation to become obese is the over supply of food, an increased supply of processed foods, the growing supply of cheaper foods, and also the marketing and ways media advertise predominetly to children because they are more suceptible to bad food choices, especially in schools where alot of vending machines have been placed.

This section also brings up different formulas as the BMR, which is the basal metabolic rate, which in english is the daily calories your body burns at rest. The book then talks about how important this concept is, which I agree because people need to understand that your body can only do so much without exercise than after that ( all the extra calories turns into extra weight). I think its very important that this subject is brought up in the book.

The next part of the section talks about the future trends of obesity, and how even though many different attempts to battle the disease of obesity will probably get worse. Obesity is the second leading cause of death in the US and its scary to read that. I think as a country we have a long way to go but I think its very imprtant that people try to understand nutrition better for there own health and to help educate our future children because they are the most vunerable.

Summary:

I think both sections are very important and have a huge impact on society. We as a nation need to start recognizing what these companies are doing and try to help educate people to try to solve this obesity epidemic especially for the children growing up.